If you come to Korea and visit ETUDE HOUSE, which product would be a must-buy item?
At 7 PM on May 1, VoomVoom visited a store of ETUDE HOUSE located in Seoul Myeongdong. The shop was bustling with many tourists from Southeast Asia.
We asked the store employee to introduce some of the products to recommend to Southeast Asian visitors. This employee said she knows the situation well since her brother lives in the Philippines.
She said, "Since Southeast Asian countries like the Philippines have a hot and humid weather, rather than Cushion Foundations beloved by Korean women, Multi-functional BB creams which have to be applied with hands are a better choice." This is because, in case of Cushions that have to be applied using puffs, there can be concerns regarding hygiene.
According to this assistant, the most popular product among Southeast Asian customers is ‘Precious Mineral Beautifying Block Cream’. According to skin types, there are two types to choose from; Matte and Moist.
"Many Southeast Asian women have oily skin so they normally prefer refreshing products," she said and hinted that "This is the product my brother never forgets to buy a handful whenever he goes to the Philippines. He says that the local response to this product is very good."
This staff also said, "Most lip products of ETUDE HOUSE are getting good responses from Southeast Asia." Indeed, there were many Southeast Asian shoppers near the display stand for lip products. These days, the product Red Velvet is modeling
According to VoomVoom's cover, Southeast Asian women's favorite item at ETUDE HOUSE was Precious Mineral Beautifying Block Cream and all of the lip products. If you come to Korea, try visiting ETUDE HOUSE!
By Gothesun and Soohyoun Nam firstname.lastname@example.org